Higrow
Categories
Branding & Web Design
Client
PAG Law
Project
Higrow
Services
Branding Art & Design Direction Web design
Year
2025
Live Project
Grow Legal is a startup legal service backed by the law firm PAG.LAW. Founders usually choose between old-school firms that feel intimidating and cheap tools that just spit out documents. Grow sits in between — real lawyers, but easy to deal with. The site needed to feel trustworthy enough for legal work without scaring off a first-time founder.
Grow Legal is a startup legal service backed by the law firm PAG.LAW. Founders usually choose between old-school firms that feel intimidating and cheap tools that just spit out documents. Grow sits in between — real lawyers, but easy to deal with. The site needed to feel trustworthy enough for legal work without scaring off a first-time founder.
The tone came first. The headline is "Legal for startups. No bullsh*t," and I kept the rest of the design just as direct — clean, high contrast, no stock photos of people shaking hands. Designed in Figma, built in Webflow.
I organised the services around where a founder actually is: incorporate, then legal docs, then fundraising. That way people find themselves by stage instead of trying to guess legal terms. Up top there are three quick reasons to trust them — real attorneys, PAG LAW behind them, and speed — and the team section shows actual people rather than hiding behind "we." Further down there's a grid of partners for the things founders ask about next, like accounting, tax, and payroll. Ongoing articles run through a Knowledge Hub CMS.
The tone came first. The headline is "Legal for startups. No bullsh*t," and I kept the rest of the design just as direct — clean, high contrast, no stock photos of people shaking hands. Designed in Figma, built in Webflow.
I organised the services around where a founder actually is: incorporate, then legal docs, then fundraising. That way people find themselves by stage instead of trying to guess legal terms. Up top there are three quick reasons to trust them — real attorneys, PAG LAW behind them, and speed — and the team section shows actual people rather than hiding behind "we." Further down there's a grid of partners for the things founders ask about next, like accounting, tax, and payroll. Ongoing articles run through a Knowledge Hub CMS.
The site does a lot of its work through tone. Every visitor has an obvious place to start based on their stage, the partner section makes Grow useful beyond the first job, and the whole thing feels fast and human before you've read much of anything.
The site does a lot of its work through tone. Every visitor has an obvious place to start based on their stage, the partner section makes Grow useful beyond the first job, and the whole thing feels fast and human before you've read much of anything.
